In the aftermath of the deadly Black Saturday bushfires that claimed 173 lives in 2009, the Australian government worked with mobile telecom providers and SMS delivery companies to provide a national public warning system to help save lives during bushfires, flooding, severe weather and other crisis situations.

Since 2013, Genasys has partnered with Nokia to deliver more than 180 millions SMS emergency notifications throughout Australia to help protect and save lives.

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Black Saturday


A severe heatwave, drought, and wind gusts up to 100 km/h combined to fuel Australia's deadliest bushfires on February 7, 2009. The Black Saturday fires raced across the state of Victoria injuring 414 people and claiming 173 lives. The government decided to create a location-based public warning system that would reach over 95% of the country's population affected by bushfires, flooding, severe storms and other critical events.

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In earthquake-prone Japan, the town of Ando has approximately 8,000 residents and sits on the northern bank of the Yamato River. Ando town authorities require a better system capable of transmitting highly intelligible voice communications and musical chimes throughout the town from a single installation so all residents receive emergency messages, public safety announcements and town event information.

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